NAB launches Footify project to call AFL Grand Final in 10 languages

NAB is to run an online audio stream offering live commentary of this month’s AFL Grand Final from fans in 10 languages.

A series of TV ads from Clemenger BBFO Melbourne follow the preparations of the FootifyFM broadcasters.

Credits:

Clients
Chief Marketing Officer: Sandra de Castro
General Manager Consumer Marketing: Kevin Ramsdale
Head of Sponsorship: Tim Clarke
Manager, Sponsorship Communications: Katie Hynes
Consultant, Sponsorship Communications: Lucy Thompson

Agency
Executive Creative Director: Ant Keogh
Creative Directors: Tom Martin and Julian Schrieber
Creative Team: Russel Fox, Ben Keenan and Wayne Ching
Agency Producer: Jo Alach
Account Service: Lee Simpson, Belinda Danks-Woodley, Amy Ross
Social and Digital Team: Sasha Cunningham, Ben Birchall, Nathan Rogers, Emily Naismith, Alex Kemp

Production Company: Will O’Rourke
Directors: The Glue Society, Jonathan Kneebone and Paul Bruty
Producer: Ian Iveson
Head of Projects: Josh Mullens
Executive Producer: Michael Ritchie

Megan Reynolds

topics AFLClemenger BBDO MelbournefootballNABThe Glue SocietyTVCWill O'rourke

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Comments: 2

Con Frantzeskos 2 Sep 13

Nice idea, but the execution?

Live audio streams operate on a MINIMUM 3-5 second buffer, so the commentary will be well after the action on TV.

How will that issue be overcome?

Reply

JG 2 Sep 13

I hope Ketut gets to call it in Balinese?

Reply

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