Naked Comms to work with Save The Children
Naked Communications’s Melbourne office has won Save The Children as a new client.
The announcement:
After a competitive pitch, Naked Communications Melbourne has been appointed as Save the Children’s agency of record. Naked will be working with Save the Children across a number of projects across the year.
Naked will take a behavioural change approach to communications with Save the Children. Adam Ferrier, Consumer Psychologist and Founding Partner of Naked said “Save the Children is one of Australia’s best loved not-for-profit organizations. We aim to help develop ideas that get people involved with Save the Children, ultimately helping more kids both in Australia and overseas”. Frankie Ralston Good, Managing Director of Naked Communications Melbourne said “We are extremely pleased to be working with Save The Children, our first action orientated campaign will be happening shortly”.
Howard Rally of Save The Children said “We’re excited to work with Naked. They are a great bunch of smart people with a clever approach to engaging people. We’re looking forwards to getting some good results with them. If you’d like to get involved and help volunteer working on some unique campaigns, visit us at www.savethechildren.com.au.”
Source: Naked Communications press release
