Naked Communications appoints new creative directors for Sydney and Melbourne





Naked Communications has appointed new creative directors for its Sydney and Melbourne offices, with Katie McCarthy joining the Sydney office and Tristan Graham promoted to the role within the Melbourne office, Mumbrella can reveal.

The pair are stepping up to fill the hole left by the departure of creative director Simon Veksner, who left the agency in January as it looks to rebrand itself as a creative agency.

McCarthy joins the agency from Los Angeles, having worked with agencies that include 72 and Sunny, Martin Agency, Razorfish, Arnold Worldwide and Goodby and Silverstein & Partners. Graham joined the agency’s creative team in October 2012, having worked at McCann and SMART for five years prior.

In a statement McCarthy said: “Naked is renowned for being a wildly creative, intelligent and forward thinking agency. I couldn’t resist the offer to be a key part of its next chapter and to start working with the clever maverick minds there.”

Graham added: “Naked attracts people and brands that are passionate about creating genuine culture change. In the last six months we’ve found ourselves developing ideas with organisations like the Bill and Melinda Gates Foundation, forming partnerships with clients like SBS. It’s an incredibly exciting time to be a part of the Naked family.”

In his time with Naked, Graham has worked on campaigns for Art Series Hotels and TAC. He also worked on “The Act Button” which was one of just eight winners of the Cannes Chimera award.

Carl Ratcliff, CEO of Naked Australia said in a statement: “I am delighted with these appointments. Katie and Tristan are a creative force that represents the future of Naked. They are the next generation of creative leaders who understand the bigger picture of communications and are able to switch on brilliant and powerful concepts that quickly harness the speed of today’s culture. Working with the wider Naked team, they will be tasked with ensuring we create enduring, world-best ideas that serve the needs of clients today.”

Miranda Ward



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