Naked Communications wins The Tontine Group

Naked CommunicationsNaked Communications Melbourne has won bedding brand The Tontine Group account incorporating the Tontine, Dunlopillo and Fairydown brands in a competitive pitch, extending the agency’s relationship with Pacific Brands.

Laura Keogh, marketing manager, Sheridan and Tontine Group, said: “We’re excited to be working with Naked as we look to drive commercial success for the brands within the Tontine Group, and build in particular on Tontine’s legacy as a pioneer of effective creative communications.”

The Monkeys have worked with the brand on a project basis however did not participate in the pitch.

Tom Ward, Managing Director at Naked Melbourne said: “We’re thrilled to extend our relationship with our friends at Pacific Brands and work on some more fantastic brands. The Tontine ‘date stamp’ campaign is one of the most inspirational pieces of thinking to have come out of the Australian marketing landscape in recent years, so the bar is high and we look forward to the challenge.”

Naked Melbourne’s other clients include Renault, Adidas, Twinings & Co, GPT Group and Pacific Brands.


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