Naked designs new National Gallery of Australia brand
Communications agency Naked has continued its drive into execution rather than only focusing on strategy with the creation of a new brand position for the national Gallery of Australia.
The announcement:
In preparation for the opening of the “new look” National Gallery of Australia later this year, the Gallery has worked with Naked Communications to refresh it’s brand and visual identity revealing a bold new logo last week.
In the last five years the National Gallery of Australia has gone through a period of revitalization under the leadership of Director Ron Radford AM.
The Gallery is now preparing for one of the most important milestones in its history – the opening of 11 new indigenous art galleries, the stunning James Turrell Skyspace sculpture, a new front entrance, a new shop and function hall.
Working closely with Naked Communications, National Gallery of Australia undertook extensive research with the view to develop a fresh central brand idea and visual identity that more closely reflects the revitalised organisation they are today.
Shanthini Naidoo, Assistant Director – Development & Marketing for the Gallery said “We felt that the opening of our Stage 1 redevelopment presented a unique opportunity to strengthen our brand through a new logo and brand identity. We have just begun rolling out the new identity and are receiving an enthusiastic response to the much more vibrant look and feel that Naked has created for us.
“We really enjoyed working in partnership with Naked on the brand project and are pleased with the result.”
Adam Ferrier, Founding Partner, Naked Communications said “It’s been brilliant working with the National Gallery of Australia, and we’re very proud of the work. It’s been an honour to work with such an iconic cultural institution. The National Gallery of Australia is our only real national gallery and we strongly suggest people go to Canberra for a visit.”
Credits
Naked
- Project Director & Researcher Vanessa Briese
- Strategic Planning Adam Ferrier
- Ideas Director Paul Swann
- Designer Stephen Busuttil
- Designer Nick Sommer
- Designer Kelly O’Rourke
Client
- Gallery Director Ron Radford
- Assistant Director Development & Marketing Shanthini Naidoo
- Head of Marketing & Communications Kirsten Downie
- Head of Publishing Julie Donaldson
- Marketing Manager Sandra Sweeney
- Marketing Co-ordinator Eleanor Kirkham
Source: Naked Communications press release
A little while ago on Mumbrella an ad campaign by a design and branding agency was posted, and grumpy advertising people lined up to tell them to stick to their knitting.
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Nice stuff.
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I like it. Clear, simple, ownable.
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Gotta love a communications firm that doesn’t know the difference between it’s and its.
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