Naked reproduces Stanley Milgram obedience experiments for WorkSafe Victoria

Naked has launched a campaign for WorkSafe Victoria based on the findings of controversial experiments from 1960’s which found that people are obedient to requests, even if those requests have dangerous consequences.

The psychological experiments of Stanley Milgram were reproduced in a simulated workplace by Naked – and 90% of people did as was asked of them.

Adam Ferrier, partner and psychologist at Naked said: “We wanted to draw attention to the fact that WorkSafe’s public awareness campaign is founded on real psychological insights. We are all susceptible to doing dangerous tasks, if asked to do so by our bosses. For anyone who supervises others the message is simple – don’t ask people to do dangerous things, as they just might do them”.

The campaign is being supported by PR and social media activity focused on WorkSafe Victoria’s Facebook page.


Agency, Naked Communications Melbourne
Matt Houltham, Managing Director
Adam Ferrier, Partner
Aliya Hasan, Project Lead
Yann Micuta, Design
Brooke Ward, Research Management

Video, Hub Productions
Peter Carstairs, Director
Tim Mummery, Editor
Simon Hoy, Producer

Web Development, Big Dog Creative
Ged Gaskell, Developer


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