Naked takes Pulp Fiction approach to new Mentos campaign
Naked’s Strawberry hitmen for Mentos
A new campaign for Mentos’ strawberry-flavoured chews takes its cues from the 1994 Tarantino film Pulp Fiction.
Mentos Strawberry launched a campaign, created by Naked Communications, that sees a pair of strawberry-headed “hitmen” dressed in suits busting down a door and holding a roll of Mentos in a menacing fashion.
Simon Veksner, head of ideas at Naked Communications, said: “We needed to create a campaign that was instantly recognisable and enticed purchase.
Guns Yay!
Wonder how long it will be before some wowser complains to the ASB? I predict references to Sandy Hook and Columbine…
I manage a team of about eight Gen Ys ranging in age from 24-30. To my horror recently not ONE of them admitted having seen Pulp Fiction. I hope Mentos are going for the 40+ market here… Or as Jules would say: “It’s shit like this that’s going to bring this situation to a head!”
Just be thankful they chose this and not the other idea of bringing out the gimp.
DS – either fire (at) your team or hold a movie night.
@QT… they’re Gen Ys. Ask them to do anything and they’ll run to HR and claim you bullied them. No thanks….
better call The Wolf
Was that a red ball strapped in Bruce Willis’s mouth or a strawberry?