Naked wins CommsCon Grand Prix for ‘Get Simon off the loo’ campaign

Strategy-led agency Naked Communications won the Grand Prix in the first annual CommsCon Awards which were held in Sydney last night.

The “Who Gives A Crap – Help Get Simon Off The Loo” campaign, also won the awards for most innovative use of social media and best investor / community relations campaign. The campaign featured Simon Griffiths, CEO of Good Goods, sitting on a toilet on live webcam and pledging to not get up until $50,000 had been raised to build toilets in the developing world through sales of the new toilet paper brand.

Mumbrella editor Tim Burrowes, presenter Bob Downe and Naked's Adam Ferrier

Mumbrella editor Tim Burrowes, presenter Bob Downe and Naked’s Adam Ferrier

The CommsCon Awards were chaired by Commonwealth Bank chief marketing and online officer Andy Lark.

The work was judged over a two-stage process by a panel of around 20 jurors from a PR agencies, internal communications leaders and independent consultants.

The CommsCon Awards followed the CommsCon conference, which was attended by around 200 people across the day.

The full list of winners:

Most innovative use of social media:
  • Winner: Who Gives A Crap – Help Get Simon Off The Loo – Naked Communications
  • Highly commended:The Human Brochure – The Works

B2C campaign:

  • Winner: M.J.Bale – Grazed On Greatness – Eleven PR & Whybin\TBWA
  • Highly commended: Virgin Mobile: Fair Go Bro – One Green Bean & Havas Worldwide Sydney

B2B campaign:

  • Winner: PwC Value Exchange – Two Social

B2C launch / event

  • Winner: Bulleit Whiskey Speak Easy Series – One Green Bean

B2B launch / event

  • Highly commended: National Telework Week – Professional Public Relations & Department of Broadband, Communication and the Digital Economy

Best campaign by small team or agency

  • Winner: ASCA – Blue Knot Day – Launch Management Group
  • Highly commended: Victor – A Pig’s Tale – BLACK Communications

Best reporting and use of measurement

  • Winner: G.S.K Panadol Cold and Flu Tracker – Maxus

Best use of research and insights
Winner: A Snapshot of Australia’s Digital Future to 2050 – Text100 & IBM

Corporate social responsibility

  • Winner: R U OK? Day – Liquid Ideas & R U OK? team
  • Highly commended: Facebook Australia Be Bold Stop Bullying campaign n2n communications & Facebook Australia

Government Relations campaign

  • Winner: Australians Deserve To Age Well – Essential Media Communications & National Aged Care Alliance

Internal Communications / change management

  • Winner: Transformation of OPSM super brand – OPSM & Sefiani Communications Group

Investor / Community Relations campaign

  • Winner: Who Gives A Crap – Help Get Simon Off The Loo – Naked Communications

PR Leader of the year

  • Winner: Elly Hargreaves – Mango Melbourne
  • Highly commended: Marguerite Julian – Stellar Concepts

Emerging PR professional

  • Mandy Griffiths – Porter Novelli
  • Highly commended: Patrick MacDonald – Cole Lawson Communications

Grand Prix

  • Who Gives A Crap – Help Get Simon Off The Loo – Naked Communications



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