Naked wins Yellow Tail

Sydney-based Naked Communications is to work with wine brand Yellow Tail on its local and international branding.  

yellow tail mumbrella

The announcement:

Casella Wines has appointed Naked Communications, Sydney to work on its iconic [yellow tail] brand. The planned activity encompasses brand and communications strategy and design work. The campaign output is expected to run both in Australia and in key overseas markets.

Libby Nutt, Marketing Manager, Casella Wines, said, ’After careful consideration, we feel that Naked are best placed to help us move the [yellow tail] brand forward. Their fusion of brand thinking and modern communications strategy makes them our ideal partner as we seek to make [yellow tail] even more successful.’

Mike Wilson, Founding Partner, Naked Communications, commented,’ We’re delighted to be working with Libby and the [yellow tail] team. It was very obvious that they were looking for something different from the traditional, and we’re excited about producing some innovative thinking and effective output.’

Source: Naked Communications press release


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