Randy Reed ‘tongue trainer’ fronts Banjo’s chicken wing roulette campaign for Nando’s

Nondo’s has “gamified” its menu and introduced a “tongue training expert” named Randy Reed for a new multi-platform campaign to promote the introduction to its menu of Wing Roulette.

The campaign is the work of Banjo and sees Randy, dressed in a 1980s-style red tracksuit, and his sidekick, explain the ins and outs of “tongue training” and the rules of playing wing roulette.

Four videos have been produced which will be hosted on the campaign hub, with national radio sponsorship with NOVA also part of the drive along with out of home advertising and digital. A competition will see the person who eats the most wings win a trip to Las Vegas.

All “tongue training” content will push viewers to the website, which aims to “inspire interactivity”. People can challenge a friend to a game of Wing Roulette by selecting a Randy Reed quote which can be posted directly to Facebook to drive shareability. The site also allows people to upload a photo and “get licked” by Randy.

Additional support for the campaign via Nando’s own social channels, includes ‘how to eat chicken wings like a boss’ which illustrates how to cleanly remove the bones from a chicken wing. It will be rolled out across Instagram, Facebook and YouTube.

Marketing director Helen Reece said: “We created Randy Reed, a quirky ‘tongue training’ expert who shows people how to ‘keep their tongue on its toes,’ by trying different flavours and incorporating an element of surprise.

“In creating the game of Wing Roulette we’ve also introduced elements of gamification which we know resonates with our core audience.”



Marketing Director ­ Helen Reece

Marketing Manager ­ Nicole West

Marketing Executive ­ Daniel Glover


Executive Creative Director ­ Georgia Arnott

Creative Group Head ­ Laurence Cronin

Creative Group Head ­ Scott Hopkin

Digital Creative Director ­ Roy Husdell

Digital Designer ­ Sammie Ho

Senior Front End Developer ­ John Fu

Senior Account Director ­ Richard Frost

Account Manager ­ Tom Mort

Digital Account Director ­ Jonathan Stone

Senior Planner ­ Peta Morton

Head of Broadcast ­ Meredyth Judd


Communications Director – Garth Moring

Communications Director – Russell Dowse

Trading Director – Theo Zisoglou

Communications Strategist – Rebecca Alexander

Communications Planner – Anna Choi

Communications Trader – Jessica Booth


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