Bauer looks to close Women’s Fitness with a final decision on Friday

Womens fitnessBauer Media appears set to close health and fitness magazine Women Fitness after just two years, with a final decision on its future to be made on Friday.

According to a report in The Australian this morning staff were told yesterday of a proposal for the closure of the magazine, which is not owned by Bauer and is instead licensed from the UK’s Dennis Publishing.

“Bauer Media confirms we are currently in discussions with staff on a proposal for the closure of Women’s Fitness magazine,” said the company in a statement this morning.

“Staff have been invited to provide feedback on the proposal, which would see Bauer’s Women’s Fitness title cease publication with the last issue, November cover date, on sale 9th October, 2014. Following feedback, a final decision on the future of the title and staff will be made on Friday 3rd October, 2014.”

The magazine launched in September 2012, the day after German publisher Bauer bought out ACP Magazines, with a $2m marketing push.

It has enjoyed consistent circulation growth in that time, and had a circulation of 61,152 in the last survey, a 10.9 per cent increase from the year before, but still trails its rival Pacific Magazines’ Women’s Health which has a circulation of 75,523.

However, it understood that the licensing fee combined with a challenging advertising market for print magazines has led to the proposal to close the magazine.

Nic Christensen


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