Nando’s ad features boy eating chicken, ‘Another life-long Nando’s fan is born’

Quick service restaurant chain Nando’s has launched a new TV campaign that shows a little boy eating chicken and ends with the line, ‘Another life-long Nando’s fan is born’.

Andrew Varasdi, the managing partner of Nando’s agency Banjo Advertising, told Mumbrella that the campaign does not flout rules on fast food advertising, since the chicken featured in the ad is grilled.

“Nando’s doesn’t have the same issues as a fried chicken product,” he said.

A spokesperson from the Advertising Standards Bureau told Mumbrella that the ad had received no complaints, and added “there appears to be a good mix of food choices shown in the advertisement”.

Nando’s was unavailable for comment.

The campaign comes a few weeks after Nando’s launched a TV ad around MasterChef that introduced the slogan ‘Eat interesting’.

Banjo won the Nando’s business earlier this year.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.