Nando’s: ‘Eat interesting’
Nando’s launched a TV ad around MasterChef last night. The ad focuses on the importance of sharing and uses the slogan ‘Eat interesting’.
The launch comes the week after the chicken chain announced the hire of a media agency, Match.
Nando’s now uses Banjo Advertising as its creative agency, having parted ways with Melbourne’s The Sphere Agency last year.
The food featured looked totally unappetising and the camera movements made me feel dizzy.
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Not bad in itself, but not exactly Nando’s
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This feels like 3 shit ideas rolled into one. And none of them unique to Nandos, or reflecting what people love about Nandos.
This should be such an easy brand to get right.
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Eat interesting? Bland ad…. nearly put me to sleep. Bring back the cheeky ads!
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Eat interestingLY – it’s an adverb. Grr.
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Well done on making the food look as utterly bland and boring as possible.
Very bad move on not cutting in some hero food porn / professionally styled shots somewhere.
I get that the director (if there even was one?? Where’s the credits??) would’ve pitched for it to be in one fluid movement, but this is a FOOD AD.
My mouth is supposed to water. Instead, I was nearly put to sleep.
BORING
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‘Eat interesting’ surely a joke?
Apple were sidelining grammar 20 years ago with this idea.
And it was shit then.
New positioning line? Eat interestingly, communicate boringly.
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You know what makes me bored? The community on this site. Why on earth does everyone consistently bag-out their fellow peers?
Story after story, featured campaign after featured campaign – it’s like a hot house for tall-poppy syndrome. If you’re going to critique then offer advice on what you’d have done differently. Be constructive. Be creative with your responses.
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Eat my shorts: A case of tall poppy syndrome? Give me a break. The TVC is bland and boring.
In terms of offering critique.. I beleive I did. ie: Cut in some decent hero food shots.
I can now understand why there’s no credits for this. Probably a good move.
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Hmmm. The Execution does not say much about the dance idea, surely they could have done more with this. The lighting of the food is atrocious, not appetising & there’s shadows everywhere. Could be an ad from the 1980s without a hint of satire.
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I agree with ouch. Would have been nicer in 4×3.
Eat interesting = good. Shoot interesting = fail.
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Crap music choice, and I would like to know who went shares at Nandos as well.
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I didn’t mind the ad, except for the music.
and c’mon guys, the last thing this needed was a hero shot of the food. Good to see someone trying something different.
very different from the Nando’s ads of past (stripper Mum), but maybe their intentionally moving away from that style of comms?
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that goodone has a friend in the marketing department at Nandos. Back to the drawing board my friend.
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…nope
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Hey Eat my shorts – you’ve just criticised a bunch of people too. How are the tomatoes in your glass house?
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goodone: = The un-credited director..
“the last thing this needed was a hero shot of the food.”
Classic.
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Some constructive criticism re Eat my shorts:
-Make the concept fit the current brand personality. It’s way off.
-Make the vision relate to the end line. Nothing “interesting” to see here.
-Make it funny or clever or memorable. No chance with this concept.
-Make it appetising. This footage may get seagulls at Bondi will drooling.
-Make this whole approach to fuck over a great brand go away. Fat chance since Banjo’s head used to head up KFC at Singletons.
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Also- love the dungeon lighting look.
Was this shot on the brand managers iPhone to save on costs?
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I think they were trying to rip this idea off, but even failed miserably in doing that…
https://www.youtube.com/watch?v=pLhzf7beHIM
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What is the name of the music in this ad?
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Last time i heard, ‘Nandos’ didn’t want to to work with an agency to get their creative work done. Seems that they were wooed by some agency that promised the world. Oh what a shame to see a less than interesting ad produced for a brand we already expect more from. May be better of without your agency if this is what you get now! Weak…
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