Naomi Watts to front Jacob’s Creek campaign
Australian film star Naomi Watts is to star in an upcoming campaign for winemaker Jacob’s Creek range Cool Harvest.
The role was secured by a personal friend of Watts, Emma Cooper, a publicist who runs International Celebrity Relations, a firm that launched in March to connect Hollywood stars with Australian brands.
This marks the first Australian campaign starring Watts, who has starred in films including David Lynch’s Mulholland Drive and Alejandro González Iñárritu’s 21 Grams.
Naked Communications is behind the campaign targeting ‘younger women’, which will involve PR, digital, print and point of sale.
Jo Adamo, global marketing director of Orlando Wines, which runs the Jacob’s Creek brand, said: “With a new range of products targeted at a specific demographic, we needed to bring a fresh approach to this campaign while also staying anchored in the Jacob’s Creek masterbrand. The campaign platform of ’embrace true friendships’ has given us an intuitive and solid foundation to build on with a series of multi‐platform executions.”
The client confirmed that the campaign does not mean the end of Jacob’s Creek’s relationship with above the line agency Euro RSCG, which was behind the global ‘true character’ campaign.
http://youtu.be/OkwN1ExPoeA
Naomi Watts is great.
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Naomi who?
I’ve heard of her, but wouldn’t recognize her if she walked down the street naked.
Celebrities are surprisingly cheap, – they could have got someone better.
I imagine they will have to caption her image in the ad so that people know who she is.
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Honestly, if you hadn’t told me this was Naomi Watts.. i seriously would not have known… nor cared- she just looks like an attractive girl… no “star” element @ all. Unless she is going to be leveraged in LOTS of other activities, Jacob’s Creek should have save their $$$
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