Circulation device ad features testimonials from close to home

The Ad Standards Board has been asked to rule on whether it is acceptable for a circulation product to feature testimonials from people linked with ownership of the company.

Circulation Booster ad featuring owner Steward PennyCirculation Booster ad featuring owner Steward Penny's wife, SueThe ad for High Tech Health‘s Circulation Booster features Stewart and Sue Penny, who appear to be happy customers, extolling the virtues of the device.

As well as running on TV, the ad was also uploaded to the company’s YouTube channel a few weeks ago.


“Thirty minutes a day, and I feel great,” says Steward Penny, in the ad. Sue Penny tells viewers: “I used to get really bad swollen ankles and feet. But that’s all history now, thanks to the Circulation Booster.”

Sunshine Coast Daily articleIn an article about the device in the Sunshine Coast Daily two years ago, the pair described themselves as the owners of the company which they said then was run by their son.  

Today the company’s GM Doug Bell claimed to Mumbrella that they were not the owners , saying that their son was.

Bell claimed: “I don’t think the ad is misleading or unfair. “Steward and Sue use the product. They like the product. And they speak well, and were willing to go on air. We get hundreds of letters from satisfied customers. We are ask them to go in our ads, but they don’t want to.”

However, he said that the Pennys would not feature in ads for the Circulation Booster in the future.

The Ad Standards Bureau has so far received one complaint about the commercial. High Tech Health said that Mitchells was the media agency for the campaign.

The Queensland Department of Fair Trading would not disclose if it had received complaints about the ad, but told Mumbrella that businesses that mislead in relation to testimonials, would be breaching the Australian Consumer Law.

The campaign is fronted by former Olympic swimmer Dawn Fraser. She tells viewers she came across the product after it was recommended by her pharmacist.


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