Napoleon Perdis appoints One Daydream to its PR account
PR agency One Daydream has won the account for Australian cosmetics label Napoleon Perdis.
The Napoleon Perdis business fell into administration in January this year, before being bought by investment company KUBA in March. One Daydream’s remit will involve developing a communications strategy to result in a strong end to the year for the brand.
Napoleon Perdis has appointed One Daydream to its PR account
Chloe Schoemaker, Napoleon Perdis omni channel marketing manager, said in a statement: “We are very much looking forward to working with One Daydream as our brand evolves under new ownership. The team understands and shares our vision, and their attention to detail and enthusiasm is first-rate. Plus – they know and love our product.”
One Daydream CEO and founder, Pru Corrigan, said: “We are really looking forward to watching this iconic business thrive under new leadership. It’s an exciting time to watch the Napoleon Perdis brand, as it heads into new territory.”
The agency has also added New York-based beauty brand Indie Lee & Co to its client roster, managing media and influencer relations.
Corrigan said of the brand: “Beauty is our speciality and these opportunities further cement our credentials and expertise within the dynamic Australian beauty space. Skincare is huge in Australian right now which is exciting for the consumer – understanding ingredients in this segment is becoming increasingly important for everyone and options are at an all time high.”
In July, One Daydream worked with clothing label Sheike on a campaign celebrating its 40th birthday which utilised national media outlets and engaged influencers to create content for the brand.
Corrigan said of the appointment to Sheike’s account: “We’re thrilled to be working with such a major fashion player. With 36 stores Australia-wide and an incredibly solid presence in the constantly-evolving e-commerce space, Sheike has been successful in remaining nimble since its conception as a wholesaler, to becoming the leading fast fashion powerhouse it is today.”
