National Geographic Channel launches outdoor campaign for Wild Survivor series

National Geographic looks to the great outdoors to promote new series Wild Survivor.

The release:

SYDNEY: In the much-anticipated launch of their new television series, Wild Survivor, National Geographic Channel has taken to the streets again with a campaign across the APN Outdoor network of large format Billboards, Elite Screens and XTrack TV. Forming part of National Geographic Channel’s wider media campaign, the Outdoor component is aimed at peaking audience interest, driving awareness and seeking maximum exposure.

Wild Survivor, which launches March 16 on the National Geographic Channel, follows Aussie science teacher, Phil Breslin, as he embarks on a quest to survive in the Australian Outback with nothing more than ancient wisdom and the brains he was born with. With no food, no shelter and not even a knife, Phil will have just one goal throughout the series; stay alive.