National Maritime Museum promotes new exhibition with animated campaign

The National Maritime Museum is promoting its new exhibition Voyage to the Deep with an animated steampunk inspired campaign created by Bloke.

The animation features Steampunk Lucy who is travelling in a submarine, with the campaign taking its lead from the exhibition which was inspired by 20,000 Leagues Under the Sea.

Manager brand and marketing at the museum Jackson Pellow said: “Since we engaged Bloke, we’ve seen our brand awareness increase particularly among the all-important family market.