‘You need the wisdom of Yoda and the strength of Chewbacca’: How to fix today’s broken marketing management
Australian marketing managers are not confident about their work in a changing and challenging corporate environment, according to corporate trainer Rob Pyne.
Pyne: “Management does not come naturally”
“Good managers make more impact that bad leaders,” Pyne, a director of Sydney-based management training company Realizer, said. “They are the one that keep clients happy, keep staff happy and make things happen.”
“In the groups we work with there are issues around task achievement, accountability and processes. Stuff we thought that was solved 30 years ago is still hanging around as an issue,” he said at Mumbrella360.
