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Neighbourhood Strategy to lead Canva’s global brand architecture

Australian software start-up Canva has selected Neighbourhood Strategy to lead its global brand architecture strategy. 

The appointment comes after Canva continues to ramp up its efforts to collaborate with large organisations. 

Canva’s executive creative director, Cat van der Werff, said: “As Canva continues to scale globally and expand our enterprise capabilities, it was crucial for us to bring a fresh perspective and rigour in how we build a brand architecture that sets us up for the future.”

The appointment coincides with the annual Canva Create event, held in Los Angeles last Thursday. With a theme of Work Redesigned, Canva revealed its new product features to a US audience and discussed how it supercharges workplaces in even more ways. 

Neighbourhood Strategy’s founder and chief strategy officer, Jacqueline Witts, said she couldn’t be more delighted to partner with such a progressive and inspiring brand like Canva.

“As a start-up ourselves, helping to shape their brand architecture after a decade of immense growth has been exciting.”

The partnership has also seen Neighbourhood Strategy work and collaborate entirely off the Canva platform.

“Not only is the platform disarmingly easy, but we’ve enjoyed the more iterative nature of things like Canva Whiteboard to show thinking as it evolves. The work is definitely better for it, and Canva has influenced how we work, encouraging the sharing of ideas and thinking early and holding onto them lightly,” Witts said.  

It’s no longer about one big laboured presentation, but a series of moments in an ongoing conversation, proving what Cat said at Create, ‘Canva makes more time for creativity.” 

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