Mumbrella360: ‘The revolution is coming because we’re getting stuck’ – The power of the female economy

May 28, 2024 9:56

The female economy is becoming more and more powerful, so why do brands often underestimate the female consumer?

Speaking on a panel at Mumbrella360 last week moderated by Society’s founder and CEO Dena Vassallo, Jamila Rizvi, author and deputy managing director at Future Women, and Alexandra Sloane, senior director of marketing – enterprise and business at Optus, dissected the question in a search for the answer.

Despite the fact that female participation in the workforce has grown steadily over the last 30 years, and Australia leads the Organisation for Economic Co-operation and Development (OECD) in terms of the number of women graduating with higher degrees, Rizvi said the growth is starting to get stubborn.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.