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Neon Black wins PR account for Church & Dwight

Neon Black has won the PR account for cosmetics company Church & Dwight.

Church & Dwight’s brands include Nair, Batiste, Dencorub, Ultrafresh, First Response and Pearl Drops.

Neon Black will be responsible for developing communications strategies and campaigns for Batiste, Curash, Nair and Viviscal as well as working with other agencies currently on the roster, such as Social Soup.

Soraya Calavassy, co-founder at Neon Black, said in a statement: “Whether it be a can of dry-shampoo, a packet of baby wipes or a box of wax strips, there is no doubt that Batiste, Nair, Curash and Viviscal are well-loved brands with their own strong reputation in market. At Neon Black, we warmly welcome Church & Dwight to our stable of clients and look forward to continuing to further grow and build on this momentum during 2018.”

Neon Black has worked with clients including Foxtel, Australia’s Next Top Model, BioPal, Glamazon and Global Red.

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