Nestlé appoints Saatchi & Saatchi to creative account and reveals first work for Nescafé

Publicis Groupe’s Saatchi & Saatchi Australia has won the creative account for Nestlé’s portfolio of beverages and foods.

Saatchi & Saatchi will now be responsible for the strategic and creative duties for brands including Nescafé Blend43, Nescafé Gold and Maggi.

The creative agency has also released its first work for Nescafé Blend43.

Titled ‘Raise A Cuppa’, the 30 second television campaign features neighbours bonding over Nescafé as they go for their morning run, drop the kids of at sport and looking after a newborn baby.

Anthony Gregorio, CEO at Saatchi & Saatchi, said in a statement: “We are delighted to be working with Nestlé. And it’s a privilege to launch new work for Nescafé Blend 43, an iconic brand amongst everyday Aussies.”

Martin Brown, Nestlé Australian director, added: “This upcoming campaign on such an important Australian brand such as Nescafé Blend 43 is testament to the thinking of the team at Saatchi. We look forward to building this relationship over the coming years.”


  • Client: Nestlé Australia
    • Director – eBusiness, Strategy & Marketing: Martin Brown
    • Marketing Director: Sherif Hani
    • Marketing Manager: Rebecca Dobbins
  • Creative Agency: Saatchi & Saatchi Australia
    • Production Company: Finch
    • Director: Benji Weinstein
    • Editor: Dave Wood

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