Uncle Tobys remakes iconic 80s ‘that’s no’ how you make porridge’ ad
Uncle Tobys Oats has remade its iconic ‘that’s no’ how you make porridge’ 80s advertisement.
Promoting its Breakfast Bakes, McCann and Uncle Tobys have turned the iconic 80s line ‘that’s no’ how you make porridge’ into ‘it’s how you bake porridge’.
The 15 second advertisement features a Scottish father and son as his son struggles to understand whether his dad is saying “make” or “bake”.
As well as a TV ad, the campaign will feature a suite of famous Australians continuing the narrative online.
Michelle Katz, head of marketing at Cereal Partners Worldwide Oceania, said in a statement: “We’re extremely proud of our new Breakfast Bakes, which give Aussies the goodness of oats on the go. This new campaign reminds people why UNCLE TOBYS Oats is Australia’s favourite brand of oats and brings back the nostalgia of an ad everyone loved.”
Credits:
- Advertising – McCann
- Jerker Fagerstrom ECD
- Chris Stewart Senior Art Director
- Cameron Brown Senior Copy Writer
- Colin Tuohy National Head of Broadcast
- Erin Porich Head of Account Management
- Alice Littleboy Account Director
- Thomas Low Senior Account Manager
- Production – Guilty Content
- Jason Byrne Executive Producer
- Tony Rogers Director
- Germain McMicking DOP
- Media – U.M
- Matt Furlong Group Strategy Director
- Marni Crutchley Sydney Connections Design Director
- Ashleigh Vogel Senior Connections Designer
- Catherine Frazi Partnerships Manager
- PR and Social – FORWARD Agency
- Fergus Kibble Managing Director
- Stuart Henshall Senior Account Manager
- Elle Reid Senior Account Executive
- Giovanna Ingegneri Senior Account Coordinator
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The accents of the father and son are terrible ……. you should have employed “ real “ Scottish people …….. this is an insult to Scots ?
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Agreed. This is embarrassing to watch.
Absolutely cringe worthy.
God knows who thought these people sounded Scottish. Insulting doesn’t even begin to cover it.
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Worst accent in the world!
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If this was directed at any other ethnic community it would be condemned as racist. What a disgrace. Uncle Toby’s should be ashamed of this nonsense. I hope the media company who produced it didn’t get paid.
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Youse are just being little sensitive brats, there just trying to make quality adds that make you laugh
Stop acting like little kids, I’m a kid and I know better that there just doing advisement and entertainment.
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Youse should pay more attention in school, [Edited under Mumbrella’s comment moderation policy]
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Did they even bother to try and get the accents remotely right? Ive heard some god awful attempts at a scots ‘accent’ ( we have more than one!) But this one is just awful, poor execution ot a poor pitch.
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Why was this discriminatory ad allowed? As a Scottish born ad i find it reprehensible that is allowed on tv. If it was a jewish or black or other ethnic group, father and son talking like that it would never be allowed on air. Uncle Tobys my lawyers will be in touch.
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Lighten up people. You obviously weren’t around for the original ad from 30 years ago. No-one complained about it then
https://adstandards.com.au/cases?ref=0069/19
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Yes! Yes! Yes! To all of the above comments. I am a fairly laid back Scotswoman living in New Zealand and normally I wouldnt dream of commenting on something like this, but seriously?!!!!? You couldn’t find two actors with real Scottish accents? Get this bloody awful advert off the Tele NOW. Ya bawbags!
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Seriously shit advert totally racist
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I am Scottish I will do the redo ad this is racist and unacceptable for the times. I also on a daily basis experienced this kind of thing in nz towards me ….being told I’m aggressive etc etc
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Totally agree with all the comments. Worst attempts at Scottish accents I’ve ever heard. Seriously annoying and not even remotely funny 🙁
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