Uncle Tobys remakes iconic 80s ‘that’s no’ how you make porridge’ ad

Uncle Tobys Oats has remade its iconic ‘that’s no’ how you make porridge’ 80s advertisement.

Promoting its Breakfast Bakes, McCann and Uncle Tobys have turned the iconic 80s line ‘that’s no’ how you make porridge’ into ‘it’s how you bake porridge’.

The 15 second advertisement features a Scottish father and son as his son struggles to understand whether his dad is saying “make” or “bake”.

As well as a TV ad, the campaign will feature a suite of famous Australians continuing the narrative online.

Michelle Katz, head of marketing at Cereal Partners Worldwide Oceania, said in a statement: “We’re extremely proud of our new Breakfast Bakes, which give Aussies the goodness of oats on the go. This new campaign reminds people why UNCLE TOBYS Oats is Australia’s favourite brand of oats and brings back the nostalgia of an ad everyone loved.”


  • Advertising – McCann
    • Jerker Fagerstrom ECD
    • Chris Stewart Senior Art Director
    • Cameron Brown Senior Copy Writer
    • Colin Tuohy National Head of Broadcast
    • Erin Porich Head of Account Management
    • Alice Littleboy Account Director
    • Thomas Low Senior Account Manager
  • Production – Guilty Content
    • Jason Byrne Executive Producer
    • Tony Rogers Director
    • Germain McMicking DOP
  • Media – U.M
    • Matt Furlong Group Strategy Director
    • Marni Crutchley Sydney Connections Design Director
    • Ashleigh Vogel Senior Connections Designer
    • Catherine Frazi Partnerships Manager
  • PR and Social – FORWARD Agency
    • Fergus Kibble Managing Director
    • Stuart Henshall Senior Account Manager
    • Elle Reid Senior Account Executive
    • Giovanna Ingegneri Senior Account Coordinator

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