Nestle launches media agency review

Food and beverage behemoth Nestle Oceania will pitch its media agency account.

GroupM’s MEC – subsequently renamed to Wavemaker following a merger with Maxus – won the account in 2014, and has been invited to submit its credentials. 

A selection of Nestle’s brands

Agency relationships in both Australia and New Zealand for the Nestle Oceania stable of brands – including KitKat, Allen’s, Nescafe, Milo, Maggi, Uncle Tobys, Nespresso and Purina – will be reviewed.

Mumbrella understands Wavemaker is participating in the process.

Therese Kallie, director of communications and marketing services, said pitching the account did not detract from the work of incumbent agencies.

“This does not reflect on the excellent work done by our current agencies. The rate of change and disruption is unprecedented and in this ever-evolving media landscape, we believe we should periodically re-examine how we manage our media investment choices and requirements such as strategy, planing and buying.

“We need to ensure Nestle Oceania is well-positioned for now and in the future.”

The brand said it had invited a number of its aligned agencies to submit credentials, with the successful agency to be appointed in June.

In February, Nestle appointed History Will Be Kind as its public relations agency of record for its confectionary brands including Allen’s and KitKat.



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