Nestle Purina launches Fancy Feast

Nestle Purina has launched a new campaign for cat food Fancy Feast.

The campaign, led by a TV spot, involves cats sitting in a restaurant around a sushi train of cat food.

Launched on Sunday, the campaign was created by Banjo Advertising which won the business late last year.   

Nicole Battistessa, head of grocery – sales and marketing, said: “We are very pleased to be working with Banjo Advertising. Their approach delivers insightful thinking and the ideas and creative reflects this.  It’s fresh and it engages cat lovers in a way the brand and category has not previously done. Something the whole team is extremely excited about.”

Ben Lyttle, planning partner at Banjo said: “We are delighted to have won the chance to tell the Fancy Feast story. It is always brilliant to work with clients who are prepared to challenge the category norms and we are excited about our relationship with Nestle Purina and helping them grow the business.”

Client: Nestle Purina
Strategy: Ben Lyttle
Creative: Georgia Arnott and Sean Larkin
Account Management: Ryan Barlow and Amy Bennett
TV production: Meredyth Judd


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