New adspend monitor claims the market is rebounding and magazine revenue is up 41%

Tim Burrowes

September 7, 2009 1:11

The first figures from new adspend monitoring company Standard Media Index have revealed some apparently wild variations across media sectors.

According to SMI – which has been gathering spending data from Australia’s largest media agencies – advertising spending on magazines shot up by 41% in August compared to July. But SMI also says that magazines are down by 24% on the same period 12 months ago.

In a press release, SMI says that the Australian ad market may have “hit the bottom and entered a recovery phase”.

SMI claims that August media revenues are up nine per cent on July 2009, with magazines and out-ofhome by far the biggest winners, and online among the weakest:

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Mitchell Trevain 7 Sep 09

This is like comparing March figures with January and saying “Wow! Uptick!” July is traditionally a difficult month – new financial year, first month of the quarter. So of course August is going to be better. It always is. The relevant number here is 24% down on last year. That’s the ongoing story unfortunately.

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