New Amplified Intelligence attention study finds radio advertising increases brand choice by 20%

Kalila Welch

October 31, 2022 9:35

The results of Amplified Attention’s first-ever radio attention study, commissioned by Commercial Radio and Audio (CRA), were revealed at the CRA’s Audio Unlimited conference on Friday.

Presented by Amplified Attention CEO, professor Karen Nelson-Field, the research revealed audio advertising produces strong Short Term Advertising Strengths’ (STAS), across a range of categories.

Dr Karen Nelson Field at Audio Unlimited on Friday

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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