Dr Mumbo

As seen on (overseas) TV

Life’s tough if you’re a super industry-funded news service. Just like anybody else, you need the clicks.

And with click need, comes clickbait.

Can you spot the one crucial word that seems to have been removed from the teaser in this morning’s email from the New Daily, that may make the story seem a tad less relevant to its Australian reader once they’ve clicked?   

 

New Daily TV networks

New Daily’s email

 

New Daily TV

New Daily’s website

 

Doesn’t really look like the “U.S.” was removed to make the teaser fit on three lines does it?

As it happens, if you are indeed interested in reading about what’s going on in American telly, it’s not a bad roundup, so why not give New Daily a pity click?

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.