New Hardie Grant Media group MD named as Nick Hardie-Grant steps up to lead parent company
Hardie Grant Media has appointed a new group managing director to replace Nick Hardie-Grant, who is set to transition to a higher role at the parent company.
Craig Somerville takes on the role with over 17 years of experience in digital marketing and leadership.
Most recently co-founder and managing director of Reload Media, a digital marketing agency that was acquired by Hardie Grant Media in 2022, Somerville’s remit will now include Reload’s stablemates – Tide Communications, Heads & Tales Content Agency, and SHERPA.
(L-R): Craig Somerville and Nick Hardie-Grant
“It’s an exciting time to be leading the network,” Somerville said of the promotion.
“We’ve got an incredible team that is one of the most experienced in Australia, a roster of agencies that are industry leaders in their respective spaces, and amazing clients who are increasingly using us to solve a broad cross-section of marketing and creative challenges.”
He replaces Nick Hardie-Grant, who has spent the last seven years leading the media business, as he is moving on to the role of managing director for the parent company of the group – Hardie Grant – which spans Hardie Grant Media, Hardie Grant Publishing, and HGX.
“Our agency network has been reimagined with our clients’ needs at the core, and Craig has played a pivotal role in bringing this vision to life,” Hardie-Grant said.
“I’m excited to see how he continues to drive the business forward in this new position. Across the wider Hardie Grant business, we’re navigating an evolving media and publishing landscape.
“We’re confident we have the right foundations in place, and we’re focused on organic growth, continuing to innovate, and exploring acquisitions where they make sense,” he added.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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