New York cabbie and Aussie bloke hail Maccas’ Tastes of America range

"Perfect for big mouths"

“Perfect for big mouths”

A New York cabbie sharing his expertise on burgers with an Aussie passenger is the creative idea behind a McDonald’s ad campaign that introduces its new US-inspired burger range.

The creative agency behind the ad was DDB Sydney, which shares the McDonald’s roster in Australia with Leo Burnett Sydney and DDB New Zealand.

The first in the series of ads sees the cabbie tell his Aussie passenger a thing or two about burgers.

The duo then talk about the New York Classic burger, which brings the cabbie to tears because it reminds him of home.

The Smoky Texan Burger is “perfect for big mouths”, the Aussie bloke tells the cabbie.

The cabbie introduces the Roadhouse Brekkie Roll – before discovering he forgot to fill up his cab with petrol.


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