New magazine awards The Maggies seek out best covers

OK so the Illawarra Mercury is a newspaper, but as you said yourselves, surely one of the great covers: https://mumbrella.com.au/apparently-julia-gillard-is-a-redhead-28889

“No please… we’re not a crippled and dying medium.. we have our own special awards and everything!!! … pay no attention to the irony of teh competition being organized by a company who’s only business model is ONLINE, the very beast that has made the printed magazine look slow, lumbering awkward and all but obsolete” ;P

I’m glad you normally like the Woolworths Fresh Food People TVC’s.

The reason you don’t like this one is because it’s NOT a Woolworths TVC.

Nate could your cliches be anymore inane and obvious. Shut up.

Er, Nate… iSubscribe have done a heck of a lot to help sell magazines to a market that is more inclined to shop online. Ultimately these customers are still buying the hardcopy product. Think boy!

I occasionally will buy a mag just for the cover. Love that this award exists. Can’t wait to see the results.

eri – on that note – I read this today…

What Does It Take to Sell Magazines These Days?
Count on Cover Subjects Like Jennifer Aniston to Push Pubs; Paris Hilton Is So 2005
by Nat Ives
Published: July 12, 2010 AdvertisingAge.com

Narrated by Nat Ives

NEW YORK (AdAge.com) — When Vanity Fair Editor in Chief Graydon Carter put Paris Hilton on the cover in 2005, a smart aleck accused him of using the heiress like “newsstand crack.” Times have changed. According to a new analysis of various traits on 11,161 magazine covers between May 2006 and this April, Paris Hilton has become a cover “don’t.”

Issues with the starlet on the cover attracted smaller-than-average audiences for the magazines in question more often than they attracted above-average crowds, according to the analysis by GfK MRI, which looked for traits with statistically significant correlations to audience swings either 15% above or below average.

Any given issue with the cover trait in question might have attracted a below-average audience, an average audience or an above-average audience, but GfK identified traits that on the whole proved more likely to either hurt or help. Audience figures encompass not just copies sold at newsstands but all readers, including subscribers, people who read friends’ or relatives’ copies, and readers who pick up a copy in a waiting room or other public place.

Some public figures still have juice, such as Jennifer Aniston, George W. Bush and Barack Obama, according to the GfK MRI research. But Ms. Hilton and former MTV reality star Lauren Conrad aren’t drawing readers.

Broader cover traits matter too: The economy, beach bodies, and “best of” treatments all help magazines draw bigger audiences than usual. But “green” coverage, negative emotions and — perhaps surprisingly — celebrity scandal are more likely to hurt than help.

The findings only suggest trends, not immutable results, said Anne Marie Kelly, senior VP for marketing and strategic planning at MRI Starch, which plans to make the data available to its clients soon. “We’re not saying that no celebrity scandals drive readership,” she said. “I think it depends on who the celebrity is. They’re not all Tiger Woods.”

I love this idea. It’s about time that magazines had an Awards that consumers get to vote in rather than just the industry. Bring it on. Can’t wait to see the competition it creates between the stiletto heeled editors and their male counterparts.

You sure are a pissy oversensitive bunch aren’t ya? it was a bit of sarcasm you twats.

OH, and John Grono, for the record … and to indulge your childish hyperbole of casting your net FAR wider than any discussion of the relevance of hard-copy magazines…

it has indeed been a very very long time since I’ve had to send snail mail (so long as I can’t even remember the last time I had to buy a stamp), print out an email (what possible need could I have to do that? if I need it with me “on the go” I’ve my iPhone), get a hard-copy memo (LOL WHAT?!), picked up a copy of mX (without irony), and so much as given a printed magazine more than a sideways glance as I walk past a newsagent (why would I? by the time they’re on the stands they’re a month out of date, the net is faster and easier in every way). None of these things has been useful or relevant to me or my life for years, and … somehow… I manage to exist in the “real world” just fine.
But aside from all that… the “issue” if you’ll pardon my pun, is MAGAZINES, I’ve no idea why you felt the need to bring up the rest, if you were trying to prove a point about hard-copy, obviously you failed.

I reckon Nate would be awesome to sit next to at a dinner party.

Actually, I think I would rather gouge my eyes out with a spoon.

Nate,

Don’t you ever send thank you cards or letters by post?

Or just an email or a text?

Go for a letter or card – it’s much more sincere.