New Matilda returns

New Matilda, the indepedent politics and opinion site which shut its doors in June, is to return – this time funded with a paid content rathern than advertiser funded business model.  

Over the weekend , the site posted its first new content in four months – a message to readers telling them of New Matilda’s return. It said:

“We’ve been researching business models to work out whether we can make an independent online media company like New Matilda viable in Australia. We’ve cut costs, found ourselves a tiny office above a pub, and are now running on a skeleton staff. Having crunched the numbers, we’ve realised it would only take a third of our registered users to sign up to become financial supporters of the site for New Matilda to live again. With that knowledge, we are prepared to give it a go.

“We haven’t found a major financial backer but we are currently in a financial position to stay afloat and publish new content until the end of the year.”


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