Dr Mumbo

New Nine, new team, new balls please

There are many reasons, it seems, Nine wants the tennis.

The content is “unique”, “scarce”, “premium”, “consistent”, the “best launch platform for Nine’s year of programming” and the “greatest aggregator of eyeballs on consecutive nights of television in Australia bar none”.

Tempting, right?

But imagine Dr Mumbo’s delight when Nine’s sports boss Tom Malone added one last point:

“The decision to switch to tennis was really easy. And make no mistake, Nine was the protagonist in the greatest shakeup in Australia in 40 years.

“New Nine, new team, new balls please. They’re harder to tamper with.”

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