New outdoor business Gipps Outdoor launches state-of-the-art digital offering

Digital out of home business Gipps Outdoor has launched a new offering in Brisbane.

The announcement:

Gipps Outdoor has revolutionised the roadside Digital-Out-Of-Home (DOOH) landscape in Brisbane and in doing so, is enabling brands to tell more of their story.

A new player in the DOOH space, this new offering is a massive refresh of a well- known static billboard site on the corner of Gipps and Ann Streets in Brisbane’s Fortitude Valley. The former landmark and spectacular static billboards have been replaced with two state-of-the-art digital screens offering over a combined 200 square metres of facing. These billboards are located just 50 metres apart and visible in a lone line of sight. But the most exciting aspect is that the faces/screens are synchronised – this gives a whole new creative scope to brands that are ready to be bold and say something huge.

Located at one of Brisbane’s most well-known and busy intersections, the Gipps Outdoor site is unique – not just in size but reach. The site captures a high volume of inbound traffic from the Story Bridge and inner south east, one of Queensland’s busiest roads and fastest growing corridors.

Being a juncture for those entering the CBD/Valley precincts and moving across the city, this location is a prime centrepiece for any integrated marketing/advertising campaign and focal point with other out-of-home inventory.

“We are here for advertisers who want to break the rules of traditional DOOH and deliver a brand story that evokes a memorable experience for the audience,” says Troy Boschma, Gipps Outdoor Manager.

“We appreciate that many brands are re-emerging post-COVID and looking to gain momentum as quickly as possible. Our unique DOOH offering enables brands to capitalise on the returning driver market in a more innovative and creative way and being on one of Brisbane’s most iconic locations, we are able to impact the tens of thousands of drivers that cross into this intersection every day.”

Source: Gipps Outdoor


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