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New SVOD subscribers favour Amazon Prime, Paramount+ for content in Q4: Kantar

February 1, 2023 3:10

Amazon Prime Video and Paramount+ led the way in attracting new subscribers among Subscription Video On Demand (SVOD) services, accounting for 20 per cent and 16 per cent of new accounts created in the fourth quarter of 2022 respectively, according to Kantar.

Data from Kantar’s Entertainment on Demand Study found that, for Prime Video, new subscriptions are largely powered by content, for example Lord of the Rings: Rings of Power and The Boys. However, the variety of TV series or classic films is also increasingly a driver for sign-ups.

Lord of the Rings: Rings of Power

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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics
Amazon Prime Amazon Prime Video Kantar Netflix Paramount
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