New tech lets consumers pay while watching videos

A Queensland company, IntegraPay, has become the first in Australia to offer brands the ability to take payments from directly within videos.

The announcement:

Queensland-based payment technology innovator IntegraPay has launched the country’s first in-video payment solution, enabling organisations to accept impulse purchases directly inside videos.

The technology’s in-video “checkout” feature allows consumers to pay directly within a video on any website or social media channel, offering an Australian-first tool for nearly any business relying on revenue.