New Totaltravel ad: The bags have been stolen and the beach is a swamp

The real perils of booking a holiday without planning properly are at the centre of a new ad campaign for Yahoo7’s created by Three Drunk Monkeys.

The ad aims to position Totaltravel as the “where to go before you go” destination.  

The campaign will run until September across Seven and 7Two, and online.

Harry Burt, GM of marketing at Yahoo!7 said “The campaign was created on the back of research highlighting Australians’ need for a comprehensive online destination to help them plan a holiday with confidence.”

Three Drunk Monkeys ECD Scott Nowell said: “At some stage everyone’s arrived at a holiday destination expecting an environment of relaxation and pleasure, and got much, much less. We’re identifying that moment, and giving holiday makers a way to avoid it.”


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