New transactional service gives marketers access to DIY email marketing capabilities

A new transactional email marketing service from Campaign Monitor gives marketers control over more than 60 billion customer-facing emails sent by today’s websites and apps.

The announcement:

Campaign Monitor, the leading provider of simple and elegant email marketing software for business, today announced the first transactional email service designed and built for marketers. Campaign Monitor’s decade of success in email marketing has propelled the company to become a category leader with millions of customers at more than 120,000 companies worldwide. The new transactional email service is built directly into Campaign Monitor’s existing platform, empowering marketers with the most comprehensive set of do-it-yourself email marketing capabilities.

Empowering Marketers With Access to Every Brand Touchpoint
Marketers are responsible for delivering a consistent, branded experience at every customer touchpoint. Customer communications with the highest reach and ROI are often generated within websites and apps that marketers don’t have access to. These communications are emails that customers request and covet — welcome emails, password resets, order confirmations, shopping cart abandonment notifications — and are also known as transactional emails. Transactional emails are opened up to eight times more frequently than traditional marketing email[1] and marketers want to maximise the clear opportunity to increase customer engagement.