F.Y.I.

New transactional service gives marketers access to DIY email marketing capabilities

A new transactional email marketing service from Campaign Monitor gives marketers control over more than 60 billion customer-facing emails sent by today’s websites and apps.

The announcement:

Campaign Monitor, the leading provider of simple and elegant email marketing software for business, today announced the first transactional email service designed and built for marketers. Campaign Monitor’s decade of success in email marketing has propelled the company to become a category leader with millions of customers at more than 120,000 companies worldwide. The new transactional email service is built directly into Campaign Monitor’s existing platform, empowering marketers with the most comprehensive set of do-it-yourself email marketing capabilities.

Empowering Marketers With Access to Every Brand Touchpoint
Marketers are responsible for delivering a consistent, branded experience at every customer touchpoint. Customer communications with the highest reach and ROI are often generated within websites and apps that marketers don’t have access to. These communications are emails that customers request and covet — welcome emails, password resets, order confirmations, shopping cart abandonment notifications — and are also known as transactional emails. Transactional emails are opened up to eight times more frequently than traditional marketing email[1] and marketers want to maximise the clear opportunity to increase customer engagement.

“Until now, marketers haven’t had the self-service email marketing technology to design and personalise every customer-facing email,” said Kraig Swensrud, CMO, Campaign Monitor. “With Campaign Monitor’s new transactional email service, millions of marketers globally are now empowered to turn every customer email into a personalised, branded conversation.”

Introducing Transactional Email for Marketers
With Campaign Monitor’s new transactional email service, marketers can now make every customer-facing email a branded experience with the features that marketers love and expect — a radically easy to use drag-and-drop email builder, out of the box mobile readiness, optimisation and testing tools, advanced personalisation and segmentation, and rich reporting.
Thousands of companies around the world, including BuzzFeed, Reddit, De Beers and SXSW, are already using Campaign Monitor’s new transactional email service for marketers.

Pricing and Availability
Campaign Monitor’s new transactional email service is generally available today and included for Campaign Monitor customers on monthly subscription plans.

About Campaign Monitor
Campaign Monitor is the leading provider of simple and elegant email marketing software for business. Millions of marketing professionals at more than 120,000 companies around the world, including BuzzFeed, Coca-Cola, Disney, Rip Curl and the San Diego Chargers, use Campaign Monitor to run email marketing campaigns that deliver results for their business. Founded in 2004, Campaign Monitor has offices and 24/7 live support in 20 cities globally, including San Francisco, New York, London and Sydney. Learn more at www.campaignmonitor.com

Source: Sling & Stone media release

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