New video ad service AdoTube to launch in Australia

September 16, 2011 4:29

Exponential Interactive, the parent company of online ad provider Tribal Fusion, is set to launch a new video ad service, AdoTube to Australia.

The service, which was acquired by the company this week, will provide clients with advertising options such as pre-roll, interactive overlays and in-stream skinning.

The service aims to leverage in-stream video which allows viewers to engage and interact with the video ad.

Exponential will recruit a sales team to head up the new service in Australia.

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Alice Terlikowski

Topics

2 COMMENTS

Kyra 16 Sep 11

Lots of words but what do they do?

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Emma 19 Sep 11

Another DNS to add to adblockerplus.

What makes these companies think we want digital vomit chewing up our bandwidth?

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New video ad service AdoTube to launch in Australia

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