New Word Order wins Chevron Australia Downstream work

Global energy company Chevron Australia Downstream has appointed Brisbane independent agency, New Word Order as its day-to-day agency.

New Word Order won the business following a competitive pitch, and joins the roster of its two other agencies, global brand agency VMLY&R and media and social agency OMD.

Scott Oxford, head of strategy and creative, New Word Order

Chevron Australia Downstream is a subsidiary of Chevron and was created when Chevron acquired Puma Energy (Australia) Holdings in July last year.

New Word Order will support Chevron’s plans to grow the Caltex brand and the Caltex Delo and Havoline brand lubricants in Australia from January 2022.

Scott Oxford, head of strategy and creative, New Word Order led the pitch with a focus on the agency strengths of brand and behaviour change, bringing a perspective to aspects of the wider fuel business.

“We’re excited to be collaborating with our colleagues VMLY&R and OMD and looking forward to making our own mark on the business outcomes,” Oxford said.

“Fuel, and the associated offerings, is something most of us need on a weekly basis and the reasons we choose one fuel brand over another are complex. It’s an exciting and competitive category and we’re thrilled to be able to play our part in helping Chevron grow its market share,” Oxford added.

Earlier this month, New Word Order launched an awareness campaign for the Queensland Government on domestic and family violence through digital, video, social media, print and mobile.

In September 2019, the agency created a digital campaign for Brisbane North PHN, to raise awareness around suicide prevention.


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