New Zealand launches $2m ‘There’s No Place Like Wellington’ campaign

Positively Wellington Tourism, the New Zealand capital city’s tourism body, has unveiled a new TV commercial as part of a $2m multimedia campaign targeting potential Australian tourists.

The TV ad, created by Clemenger BBDO Wellington, uses fabric stop motion to form an animated patchwork style overview of Wellington from its vineyards to the city.

The “There’s No Place Like Wellington” campaign includes cinema and online advertising and will run until June.

The timing of the release may come as a mild embarrassment for Tourism Australia which yesterday unveiled its new, similar, line: “There’s nothing like Australia”.

The tourism body’s CEO, David Perks, said: “There’s No Place Like Wellington is the product of significant research into both our Australian visitor target market and the tourism messaging they are currently exposed to.”

On the filming of the ad, he said: “The set was handcrafted and then filmed as each creation was unravelled. The commercial is then the result of that filming being played back in reverse.”

The Wellington-led campaign is being carried out in partnership with neighbouring regions Hutt City, Wairarapa, Taranaki and Marlborough, along with airlines, Wellington International Airport, Interislander and Te Papa.


  • Creative Agency:  Clemenger BBDO Wellington
  • Creative Directors: Paul Nagy (TV) and Brett Hoskin (digital)
  • Copywriter: Anne Boothroyd
  • Art Director: Brigid Alkema
  • Producers: Marty Collins and Marty Grey (TV) and Hannah Cornwell (Digital)
  • Designer: Susannah Field
  • Account Director: Jill Dewes
  • Production Company: Yukfoo Animation
  • Producer: Glen Real
  • Director: Bernie Roux
  • Sound Design & Music: Liquid Studios
  • Voice Talent: Craig Parker
  • Additional Modelmaking: Clare Smith & Hana and Jacob Miller

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