Brazilian agency forced to hand back ‘scammy’ Lion wins Cannes Agency of the Year

Alex Hayes

June 26, 2016 10:26

AlmapBBDO, the Brazilian agency which was made to hand back a Cannes Lion award for “scammy” work earlier this week, has been named the Agency of the Year at the world’s largest advertising festival.

The announcement came on the final awards night of the 2016 show, during which Y&R NZ and ColensoBBDO Auckland nabbed two of four prestigious Titanium Cannes Lions, and ClemengerBBDO Melbourne picked up five Lions for its The Boys work for Bonds.

On Friday AlmapBBDO was told to hand back a Bronze Lion it won for an Outdoor ad for pharma giant Bayer which was also accused of promoting rape culture.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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