Newly-launched pet store brand appoints Hatched as media agency partner

July 2, 2024 9:32

Independent media agency Hatched has been appointed as the full-service media agency for newly-launched online pet store Swaggle, following a competitive pitch process.

With 98% of owners saying their pets have positively impacted their lives, according to the 2024 Victorian Pet Census, Swaggle works to return the favour to the animals.

Having launched nationally only in January, the pet care brand is all about delivering pet happiness through a ‘petsonalisation’ offering, created to help pet parents find the most relevant products for their fur babies.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.