Newly-launched pet store brand appoints Hatched as media agency partner

July 2, 2024 9:32

Independent media agency Hatched has been appointed as the full-service media agency for newly-launched online pet store Swaggle, following a competitive pitch process.

With 98% of owners saying their pets have positively impacted their lives, according to the 2024 Victorian Pet Census, Swaggle works to return the favour to the animals.

Having launched nationally only in January, the pet care brand is all about delivering pet happiness through a ‘petsonalisation’ offering, created to help pet parents find the most relevant products for their fur babies.

Hatched will work with Swaggle to strategically drive brand growth and reach pet parents all over the country.

“You don’t get a lot of opportunities to be involved in a brand’s journey from the very beginning,” said Hatched Sydney’s managing partner, Cat Edghill.

“We are thrilled to be putting our e-commerce and retail smarts to work in partnership with Swaggle to drive brand growth.”

Swaggle’s head of marketing, Emma Wynne, added: “We’re pleased to have found such a terrific media partner in Hatched.

“The team’s energy and strategic focus are just what we need to accelerate the growth of Swaggle and reach pet parents right around the country.”

Hatched will work closely with The General Store, Swaggle’s creative agency of record. It has already begun delivering a communications strategy including media buying and planning, across transit OOH in Sydney, Melbourne and Brisbane, performance media, and BVOD.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.