VMO secures advertising rights to $1.6b development boasting ‘longest digital curved screen in Southern Hemisphere’

VMO has announced it has secured the exclusive advertising rights to a newly-developed retail precinct in Sydney which also boasts the longest digital curved screen in the southern hemisphere.

The outdoor network confirmed the news on Tuesday, with the $1.6 billion development – situated opposite St Leonards train station in Sydney’s lower North Shore – made up of a three-level shopping centre, a full-line Coles supermarket, a public library, commercial office spaces, luxury residential apartment and a dining precinct on the ground floor.

Mall 88 – developed by JQZ – also boasts ‘The Halo’, measuring 40 metres in length and creating “an unparalleled and unique advertising opportunity for brands”.

“We’re dedicated to expanding our network into premium locations across the country, enhancing the environments these assets live within,” HOYTS Group and VMO CCO, Anthony Deeble said.