VMO secures advertising rights to $1.6b development boasting ‘longest digital curved screen in Southern Hemisphere’
VMO has announced it has secured the exclusive advertising rights to a newly-developed retail precinct in Sydney which also boasts the longest digital curved screen in the southern hemisphere.
The outdoor network confirmed the news on Tuesday, with the $1.6 billion development – situated opposite St Leonards train station in Sydney’s lower North Shore – made up of a three-level shopping centre, a full-line Coles supermarket, a public library, commercial office spaces, luxury residential apartment and a dining precinct on the ground floor.
Mall 88 – developed by JQZ – also boasts ‘The Halo’, measuring 40 metres in length and creating “an unparalleled and unique advertising opportunity for brands”.
“We’re dedicated to expanding our network into premium locations across the country, enhancing the environments these assets live within,” HOYTS Group and VMO CCO, Anthony Deeble said.
“With the addition of Mall 88, we’ve created an incredible opportunity to launch our footprint within this retail environment in Sydney’s Lower North Shore, which will undoubtedly be one of the most sought-after locations nationwide.”
Paul Butler, VMO managing director. Added: “Mall 88 isn’t just a shopping centre; it’s a destination for living, working, and playing, which embodies our place-based network approach at its core.
“Situated in the prime of Sydney’s Lower North Shore, this new location offers brands the opportunity to connect with premium audiences and is yet another testament to our commitment to deliver innovative advertising and brand experience opportunities to our partners.”
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Neil Griffiths is the editor of Mumbrella. He joined the company in October 2023.
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