News.com.au continues reign as number one news site in May, The Guardian has biggest growth
News.com.au has remained the number one news website in Australia, according to the latest Ipsos Iris traffic ranking for May, as total news viewership remained at 20.2 million.
The report found major news events in May, including the King’s Coronation, the federal budget, the death of MasterChef Australia judge Jock Zonfrillo and the Met Gala drove interest in news, but total audience numbers remained stagnant.
The top 10 news sites in May [click to enlarge]
It was again followed by ABC News, with 11.41 million and nine.com.au with 11.12 million.
The Daily Mail grew 6.7% to 8.92 million while The Guardian had the biggest growth at 8.6%, now with an audience of 7.74 million, attributable to its coverage of the federal budget.
News.com.au editor-in-chief, Lisa Muxworthy, said May is the biggest month of search traffic the site has had in over a year.
“We always think about off-platform. That’s a big focus for us because it’s about reaching our audiences where they are,” she said.
Lisa Muxworthy, editor-in-chief at news.com.au
“We recorded record traffic on search in May, reached millions of Australians on Facebook, Instagram and Twitter, and we had close to 19 million views of our coronation videos on TikTok.”
The site had an average time on site of 33 minutes per person, also up from last month’s 29 minutes and 55 seconds.
Muxworthy said: “It’s one thing to get Australians to come to you, it’s another thing entirely to keep them engaged for so long.
“I’m thrilled that Australians keep returning daily for their news, and to be informed and entertained.”
Overall, interest among Australians spending time online rose by 6.3% in May, according to the report, with people aged 14+ spending an average of 3.8 hours online per day.
The most consumed categories included search, social networking and technology, all with an audience of 20.9 million, followed by retail and commerce with 20.7 million and entertainment with 20.5 million.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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I seriously doubt the credibility of news.com.au and to be honest. It’s really hard to trust the information they provide because their reliability and trustworthiness are seriously questionable. I mean, I’ve been trying to find some positive online reviews about them, but I just can’t seem to find any. It’s definitely making me skeptical about the whole thing.
https://au.trustpilot.com/review/www.news.com.au
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