News.com.au to launch redesigned mobile site

News.com.au will launch its redesigned mobile site tomorrow, which sees richer visual design, continuous scroll technology and deeper content exploration.

The announcement: 

Leading national online news source news.com.au today announced the launch of a new m.site scheduled to go live on Saturday June 21.

Every day more than one million Unique Browsers* access news.com.au with 40% doing so via their mobile. With unprecedented mobile growth, up 112% year-on-year**, the news.com.au m.site has been redesigned to deliver an even better user experience, showcasing the brand’s distinctive content offering.

Vodafone has signed on as the launch client for the new m.site, taking over all available inventory on June 21 – the first time this has been offered to a single advertiser.

News.com.au’s general manager Julian Delany said: “Mobile devices are an integral part of consumer’s lives and the relaunch of our m.site delivers the best possible experience when using news.com.au on smaller screens.

“News.com.au has the largest mobile audience of all news sites in this country and our growth has outpaced the mobile market over the last year. We also have the most engaged mobile news audience, with 67.7 million pages* consumed in May alone.

“For our advertising clients, we have extended the full suite of content-led, integrated solutions available on the desktop site to the m.site. This will allow clients to engage news.com.au consumers solely on our m.site or across both mobile and desktop.”

News.com.au’s new m.site has incorporated best-practice design and user experience principles and follows six months of extensive user testing. The new m.site is designed to complement the strength of the news coverage and the variety of general lifestyle, finance, technology, travel and entertainment coverage the site offers.

The new m.site features include:

– Enhanced design for a better reading experience with richer visual design and larger images

– Expanded homepage experience, with almost double the amount of content being surfaced

– Continuous scroll technology to minimise the impact on user’s data usage

– Redesigned navigation to allow deeper content exploration across the site

– Optimised performance for a faster news experience across a wider range of smartphones

and operating systems

– Enhanced advertising opportunities

Source: *Nielsen Market Intelligence, May 2014

**Nielsen Market Intelligence, May 2013-May 2014

Source: NewsLifeMedia press release


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