News leaps back into second place in Nielsen digital top ten experienced a 20.2% surge of growth in July to rocket back up to second in Nielsen’s digital content ratings (DCR), after the website sat at fourth for May and June, and fell to sixth spot in April.

Every top 10 publisher increased its unique audience when compared to the previous month, and seven of those 10 had double digit growth. But the cohort’s strong performance wasn’t enough to displace ABC from the top spot, with a unique audience of 13.25m, 11.9 sessions per person, and readers spending an average of 46 and a half minutes on the site.

The most impressive growth came from The Australian, which was up 20.7% to keep hold of tenth place and keep the Daily Telegraph off the top list. was just behind its News Corp stablemate with a 20.2% climb, followed by Nine’s The Age on 17.8%.

July’s Nielsen DCR results [Click to enlarge]

The results indicate that growing audiences are continuing to turn to these news sources for COVID-19 updates even as advertising revenue nosedives – Australians collectively spent almost 45m hours reading online news content for the month, a spike of 51% year on year. The biggest year on year increase was seen via computers, with a 54% increase in total time spent, and mobile jumped 50% when compared to July 2019.

Total time spent results for the month [Click to enlarge]

Demographic growth in July [Click to enlarge]


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