VB launches perfume ‘Thirst’ in time for father’s day

August 13, 2020 11:13

Right in time for father’s day, VB is giving Australians the chance to smell like its beer ‘mixed with fine fragrance’.

‘Thirst’ has been launched with a comedic take on the typical perfume ad, featuring comedian and former 2Day FM breakfast host, Harley Breen.

Thirst is not VB’s first foray into novel branded merchandise. Earlier this year, VB created festive beer-patterned sweaters for a ‘hard-earned’ Christmas in July. During last year’s Ashes series in the UK, the brand released VB flavoured tea bags for viewers staying up late to watch the cricket.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Carlton & United Breweries CUB Elliot Rubenstein Hayden Turner Paul Malina VB Victoria Bitter

4 COMMENTS

Monkey 13 Aug 20

Ah, we’re in this part of the VB marketing cycle. “The customer base is too old, let’s be funny and wacky”. Soon it’ll swing back to “Wait, young guys don’t care about us, go back to 50+ men who value hard work!”.

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Cowardly anonymous 13 Aug 20

Smells like “Cannes”.

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Everything old is new again. 13 Aug 20

Lamb did it much better 10 years ago:
https://www.youtube.com/watch?v=b2w4TxFqBjo

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C-Diddy 14 Aug 20

Remember when VB was a great brand and agencies prided themselves on the work they produced for them?

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