The Australian knocks The Daily Telegraph from Nielsen digital news top ten

News Corp Australia’s The Australian has made it back into the Nielsen Digital Content Ratings top ten, pushing The Daily Telegraphy from tenth position and returning to the list for the first time since March 2020.

The change was the only in the top ten, with ABC News Websites retaining the number one spot for the sixth month running, followed by the Daily Mail which moved into second spot three months ago to become the most-read commercial news site.

June 2020’s ranking saw Australian audiences spend 36.7% more time engaging with news content online compared to the same month in 2019. The most substantial increase was seen across computers, where Australians spent 41.9% more time accessing news content, compared to 33.7% across mobile.

ABC News Websites recorded a unique audience of 12.372m for the month of June 2020, sitting well above Daily Mail Australia which recorded 10.152m.

The Nielsen DCR top ten June 2020 [click to enlarge] secured 9.991m, followed by with 9.674m. held 9.023m to hold fifth place, followed by with 8.883m and The Guardian with 7.424m.

The Age secured 4.841m, Australian Community Media Network 3.762m and The Australian held 3.124m for tenth place. Only The Australian and recorded a rise in audience for the month, ABC News Websites dropped from 12.835m and the Daily Mail dropped from 10.643m.

The Daily Telegraph fell to 14th place with 2.587m UA, while Yahoo, The Herald Sun and all sat above it. Perthnow rounded out the top 15, followed by The New Daily which rose almost 500,000 UA to 1.963m.

In the small publishers, Vice Media Network rose 30% to 1.372m UA. Urban List also rose slightly to 1.507m from 1.374m last month, while both Pedestrian and Junkee dropped, 5% and 7% respectively to 4.598m and 756,753. Vice Media recently underwent mass redundancies as it struggled to overcome the economic implications of COVID-19. Man of Many rose 7.1% across the month, confirming its place as largest men’s lifestyle digital publisher in Australia, above Boss Hunting, GQ Australia and Men’s Health AU.


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